Case Studies tab selected
AIA+ Web and App
Transformed AIA Connect from an episodic servicing app into a daily wellness and insurance platform used across multiple Asian markets.
SUS score 80+ across journeys
Claims journey #1 preferred
Award Red Dot Design Award winner
Senior UI/UX Designer2023Insurance
PayPal Redesign: Scaling Consistency
Built a unified design system for PayPal's Asia-Pacific web and email ecosystem, enabling faster campaign launches across multiple markets.
Campaign production 40% faster
Email templates 80+ consolidated
APAC markets 8+ supported
UI & UX Designer2017Fintech
Globe One App
Unified Globe's fragmented services into a trusted self-service experience powered by cross-channel transparency and the viral Data Duck usage tracker.
Data subscriptions 22% ↑
SUS score 65 82
App ratings 3.5 4.5★
Lead UI/UX Designer2017Telecommunications
FWD Tapp: Making Insurance Effortless
Redesigned FWD's digital insurance app to simplify policy management, payments, and investments for everyday users.
Adoption rate 50%
Net Promoter Score +66
Support calls 40% ↓
UI/UX Designer2020Insurance
